Social Media Marketing

Social media marketing is an essential and ever-changing tool in the digital marketing toolkit, and one that is a must when it comes to promoting your business online.

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With 77.9% of the UK population using social media platforms, and the largest growing demographic to adopt these platforms in the UK is the over 65’s, social media is an essential tool in the digital marketing toolkit. Whoever your prospective customers are, you can find them on social media.

Social Media Marketing Strategies Led By Data

Pivotal Digital Marketing is a data led social media marketing agency that aim to prove results for your business that can actually track! Our aim is to provide you with a consistent return on investment (ROI) by providing your business with a consistent stream of sales, leads, customers and new opportunities to take your business to the next level – consistent with your brand and objectives.

We optimise social media marketing campaigns using three key pillars:


We ensure we are targeting exactly the right audience, by using our proven strategies to identify your ideal customers for your business by navigating them through the layers of our marketing funnel strategy which includes prospecting, retargeting and retention, to help your business grow, whilst at the same time minimising any wasted spend on promoting to the people who are not a good fit for your business.


Marketing is a combination of both art & science, that is because different images, videos, written copy and tone of voice will resonate differently with each target audience, and each part of your ad creative will need to be tested and refined until we reach the optimum ad combinations – for each stage of the customer journey – whether the desired outcome is a lead, a conversation or a sale.


As the adage goes “if you can’t measure it, you can’t manage it”, that’s why at Pivotal Digital Marketing, we will not spend a single penny of your advertising budget without first ensuring is fully tracked using your chosen social media channels as well as Google analytics to ensure we are constantly optimising and improving. Data leads to good decisions, good decisions lead to better results.

When these three elements are joined up with a great website, landing page and business offering you will be primed for business success – whatever industry you are in.

What social media platforms are right for your business?

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Social media marketing gets results, whatever your objective:


Re-engage people that have interacted with your business across platforms.

Brand awareness

Social media is a great way to get your business out there in the public domain, and go from an unknown, to a known business.

Showcasing Your Products

Running an eCommerce brand? Then you need to leverage the Facebook catalogue


Running or planning events? We have a proven strategy to get your events noticed and maximise ticket sales and attendance.

Lead generation

Capture leads from interested prospective customers to discuss the benefits of your product or service with later down the line.